Indigo – Bopis – Emily Dalton

BOPIS

2021 Digital Agency Critical Mass

Buy Online,
Pick Up In-Store

Indigo cart and checkout redesign with BOPIS, Points, Gift cards, Promo codes and multiple tenders.

Prior to the implementation of the BOPIS feature, customers faced limitations when it came to the convenience of receiving their purchases. Traditional online orders often incurred shipping costs and delivery times, which could be a deterrent for customers looking for a more immediate and cost-effective option. Additionally, some customers preferred the tactile experience of browsing in-store but wanted the convenience of online ordering.

Implementation

To address these challenges, Indigo incorporated the BOPIS feature into its checkout process, allowing customers to select the option to pick up their online purchases at a nearby Indigo store. This initiative was seamlessly integrated into the existing online shopping platform, offering customers the flexibility to choose their preferred pickup location and providing real-time inventory visibility for each store.

Enhanced Convenience

By offering BOPIS, Indigo has empowered customers to shop online while still having the option to conveniently pick up their purchases at a nearby store, saving on shipping costs and reducing delivery wait times.

Seamless Integration

The BOPIS feature seamlessly integrates with Indigo’s existing online platform, providing customers with a user-friendly and efficient checkout process.

BOPIS has driven increased foot traffic to Indigo’s physical stores as customers visit to collect their online orders, potentially leading to additional in-store purchases.

Increased Foot Traffic

Improved Customer Satisfaction

Customers appreciate the flexibility and control offered by the BOPIS feature, resulting in an enhanced overall shopping experience and heightened satisfaction.

Conclusion

The successful integration of the Buy Online, Pick Up In-Store feature into Indigo’s checkout process has not only enhanced customer convenience and satisfaction but also demonstrated the company’s commitment to embracing innovative shopping solutions. By prioritizing flexibility and efficiency, Indigo has strengthened its position as a customer-centric retailer, offering a harmonious blend of online and in-store shopping experiences.