Indigo – App Redesign – Emily Dalton

App Redesign

2021 Digital Agency Critical Mass

App Enhancements

Seamless enhancements to address existing in-app usability issues and elevate overall user engagement and satisfaction.

The original app faced numerous challenges, including a cluttered interface, limited search functionality, and a cumbersome checkout process. Users encountered difficulties in exploring content and navigating the platform. Moreover, the absence of personalized features hindered the app’s ability to provide tailored recommendations based on individual preferences.

Redesign Goals

The primary objective of the redesign was to create a seamless and captivating user experience that would drive increased content exploration and consumption. Key focus areas included improving navigation, streamlining the checkout process, implementing personalized recommendations, and enhancing visual appeal and responsiveness.

Adding Personalization

User profiles and preferences were used to deliver personalized content recommendations, offering customized product selections based on individual preferences, enhancing user satisfaction and encouraging repeat visits.

Streamlined User Interface

The interface underwent a complete overhaul, resulting in a cleaner, more intuitive layout that facilitates effortless browsing of categories, genres, and recommendations. Visual elements were optimized for improved readability and aesthetic appeal.

Increased User Engagement

The addition of multiple wishlists in the Indigo shopping app enables users to efficiently categorize and prioritize their desired items, leading to a more organized and tailored shopping experience.

Seamless & Intuitive Interactions

Adding a product to a wishlist is seamless and intuitive providing the option to view and manage the wishlist easily ensures a positive user experience. Overall, the process is straightforward and requires minimal effort, enhancing the overall usability of the platform.

Benefits & Outcomes

The redesigned Books and Music Store app effectively addressed existing challenges and significantly elevated the overall user experience. By prioritizing intuitive navigation, personalized content discovery, and simplified transactions, the app successfully fostered heightened user engagement, satisfaction, and conversion rates, positioning itself as a leader in the competitive digital marketplace.

When it comes to shopping for books, displaying cover art alongside different book formats such as hardcover and softcover, along with their associated price differences, offers numerous benefits for users. By showcasing the cover art, readers can visually connect with the book, creating a more engaging and personalized shopping experience.

Additionally, the availability of various formats and their corresponding prices allows users to make informed decisions based on their preferences and budget. This transparency not only enhances user satisfaction but also fosters a deeper understanding of the value proposition for each format, ultimately leading to more confident purchase decisions.

Images are crucial for an engaging experience.

Collectors often seek out specific publications of a novel due to their rarity, unique features, or historical significance. Certain editions may include original cover art, illustrations, or author's notes, making them highly sought after by collectors. These publications hold value not only for their content but also for their place in literary history, making them important pieces for enthusiasts and scholars alike.

Details & Interactions Explained